What does the Balanced Scorecard focus on?

The Balanced Scorecard is a strategic planning and management tool that emphasizes a more comprehensive view of an organization's performance by focusing on multiple perspectives rather than just financial results. It integrates performance metrics across four key areas: financial performance, customer satisfaction, internal business processes, and learning and growth. This holistic approach allows organizations to align their activities to their strategy and vision, measure what matters, and enhance overall organizational effectiveness.

By concentrating on various facets of performance, the Balanced Scorecard helps businesses track their strategic objectives while providing a comprehensive framework for evaluating their operational success and long-term sustainability. This multi-dimensional perspective distinguishes it from alternatives that may focus solely on financial data, customer satisfaction, or efficiency on a singular basis.